Scope Of Project
Logo Design
Brand Identity System
Business Bio
Suave House is a new Nigerian makeup brand that offers exciting and distinct face beat to their customers. They are young and fresh in the market place. They reached out with the hopes of getting a brand identity that would standout and be effective.
The Goal
Basically, the idea was to have an identity that resonates with their brand values and goals also appealing to the feminine side.
The Process
As with any project, the process started with a quick brainstorming and a deep online research to know what strives and moves the makeup market.
The Identity System
The primary focus was on the identity of the logo and the result was one which could easily be incorporated on a variety of platforms ranging from business cards, flyers and print materials with ease.
A word mark was chosen for the representation. An elegant serif font gives the design a fresh look highlighting it's feminine aesthetic.
The color scheme was introduced was introduced as metallic gold to give an elegant color presence to the identity.
The Result
The Logo proved to be a success for the brand. At the start of the launch, it was made visible on all media and print platforms and it resonated with their audience. The identity stood out as a good pick for the brand.
